Start Here Go Far!
InApril of 2022, whilst working at West Thames College I created the marketing assets for the Start Here Go Far Summer Campaign, a multi-channel marketing effort which aimed to promote the support that the college offers its students in preparation for life after college.
DELIVERABLES -
Animated Logo
Hand Lettering x3
Print -
Bus Ads x3
Billboards x3
A5 Flyer
Pull up Banner
Video -
SHGF / A Day in the Life (Zayd's Journey)
SHGF/ A Day in the Life (Renee's Journey)
SHGF Interviews (Multiple)
Digital -
In-App Ads x5
Email Banner
Social -
Social Ads (IG) x9
Instagram GIF Stickers x5
Social Media Branding (All platforms)
Together with the marketing team at West Thames College, we developed a few captions expressing the college's brand values.
I then took these captions and created a variety of hand-lettered text that will be prominently featured on all publications created for the Summer Campaign.
After trying out different handwriting styles, I decided on the thick, dynamic brush stroke lettering style for the final 3 captions.
A Day in the Life
For the Start Here Go Far campaign, we created 2 short documentaries for YouTube, illustrating what a typical day looks like for a West Thames College student.
Here are the Opening and Closing cards created I for the documentary.
Watch the documentaries here: Renee's Journey Zayd's Journey
GIF Stickers for Instagram
In order to increase social media engagement among students, I created a set of Instagram GIF stickers expressing the college's brand message.
Students are encouraged to use the stickers on their social media posts.
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