Outstanding Childcare while You Study
West Thames College (Isleworth), a local community college caters to students aged 16 - 18 and 18+ Adult Courses. As part of their offers to staff and students the college runs an Ofsted rated Outstanding nursery for children up to the age of 5.
The nursery is also open to the public.
In November of 2021 we needed to brand the previously unbranded nursery as part of the effort to reach new parents and bring in new pupils to the nursery.
Up until then the nursery followed the same brand identity as the college itself, now it was due an identity of its own to fit in the West Thames College eco system.
For the nursery brand identity we wanted something that communicates “carefree exploration and learning in a safe environment”.
The Nursery’s new logo features the college’s alternative typeface Fira Sans Bold. The text has been given slight curves on the outer corners and each letter has a different colour to add a child-like and playful appeal to the brand.
Start Here, Go Far!
West Thames College’s slogan is “Start Here, Go Far!”
This has been depicted by the colourful shapes going across each publication from small to large (left to right).
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